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What is a GSSA ?

General Sales & Service Agents – GSSAs – provide a valuable service which allows Airlines to achieve a cost-effective presence in markets where it may be uneconomical for an airline to maintain its own sales force and premises.

The GSSA becomes the face of the airline in a specific territory or region and provides the freight forwarding community with a full range of cargo services.

Please see below a simplified version of the process an airfreight shipment takes and where a GSA fits in:

What is GSSA